Crownpeak
Brand Strategy
Collateral
UX/UI
LOGO DESIGN
We produced a series of logo sketches based upon various concepts compiled during the discovery phase.
Logo
The chosen logo was so simple yet tremendously intentional. A subtle extraction of the âkâ letter form was just enough to imply a mountain peak.
Collateral
The extraction of the visual cues derived from the logo became an identifiable theme throughout the brand.
